It is an incredibly exciting time for SLG as we make broad changes and transform our company by aligning our business to our new strategy. Our new strategy itself is about transforming SLG from an e-commerce lighting manufacturer to a business that partners with manufacturer rep firms and goes to market by selling through wholesale electrical distributors. We move into the future with tremendous assets and advantages: our spirit of entrepreneurship, our manufacturing leadership and product quality, and our ease of doing business for our distributors and rep partners.
We’re clear-eyed about the challenges we face in transforming our company from the e-commerce lighting company to a business focused on long-term growth through lighting reps and electrical distribution, but we are confident that we can deliver superior value to our customers and make solid state lighting more economically affordable for many new customers. I want to outline what our partners and customers can expect from SLG as we build our brand and work together to win new customers.
As we accelerate our strategy throughout North America, we are well aware that we don’t need to be the biggest lighting company or the company with the broadest product offering to make a positive impact on our industry. We can create lasting value for our customers, representatives and distributors with sharp execution of our strategy. Putting it all together, SLG is uniquely positioned to be a preferred lighting manufacturer for lighting rep firms and the wholesale distributors and electrical contractors that they do business with.