SLG Strategy - SLG
SLG Lighting is an LED fixture and luminaire manufacturer in Stafford, Texas
SLG, SLG Lighting, Area Light, LED, Canopy, Contractor,SLG,Wall Pack,Wallpack,Wall Mount,Wallmount,Troffer,High Bay, Highbay,Linear High Bay,Luminaire
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Our Strategy and the future of SLG

It is an incredibly exciting time for SLG as we make broad changes and transform our company by aligning our business to our new strategy.  Our new strategy itself is about transforming SLG from an e-commerce lighting manufacturer to a business that partners with manufacturer rep firms and goes to market by selling through wholesale electrical distributors.  We move into the future with tremendous assets and advantages: our spirit of entrepreneurship, our manufacturing leadership and product quality, and our ease of doing business for our distributors and rep partners.

We’re clear-eyed about the challenges we face in transforming our company from the e-commerce lighting company to a business focused on long-term growth through lighting reps and electrical distribution, but we are confident that we can deliver superior value to our customers and make solid state lighting more economically affordable for many new customers.  I want to outline what our partners and customers can expect from SLG as we build our brand and work together to win new customers.

  • SSQ Guarantee – In mid-2017 we will launch the most aggressive product guarantee in the lighting industry.  We are so confident in our product quality that we are prepared to back it up with our SSQ Guarantee.  It’s pretty simple – if a customer does not believe that our product is “Sales Sample Quality” right out of the box, they can return it to us within 10 days of purchase in its original package for a full refund.
  • 10 Year Limited Warranty – In addition to our SSQ Guarantee, SLG is going to stand by its products with a 10 year limited warranty.  We will make our 10 year warranty just as simple as the SSQ Guarantee and I promise it won’t be a page long document written by over-paid corporate attorneys.  Additionally, we will not make it difficult for agents, distributors or contractors to file a claim and get a fair resolution for the end-user.
  • Fast Shipment – We are committed to keeping a comprehensive product offering in stock at all times and shipping stock products the same day.  As a vertically integrated manufacturer, SLG won’t hold up your project as we wait for vendor parts to assemble your order.  Our products will be in stock in our Texas distribution center so there shouldn’t be a need for us to air freight orders to get the customer products when they need it.
  • Competitive Pricing – We are determined to make LED lighting more economically affordable for everyone and win-over customers that have never considered solid-state lighting due to price.  Since the days of comparing like products simply by wattage are over – we are confident we will win each time a customer compares like products by lumen output and price.
  • Hidden Heroes – We proudly pledged 1% of our earnings to Hidden Heroes, an organization that provides assistance to the 5.5 million military and veteran caregivers in the United States.  We have dedicated a page on our newly designed web site to Hidden Heroes to raise awareness of this national campaign. I hope everyone will take a moment to learn more about this great organization.

As we accelerate our strategy throughout North America, we are well aware that we don’t need to be the biggest lighting company or the company with the broadest product offering to make a positive impact on our industry.  We can create lasting value for our customers, representatives and distributors with sharp execution of our strategy.  Putting it all together, SLG is uniquely positioned to be a preferred lighting manufacturer for lighting rep firms and the wholesale distributors and electrical contractors that they do business with.